- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aeschliman, David C. (author)
- Format:
- Journal article
- Publication Date:
- 2003-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(8) : 32-33
- Subject Term:
- advertising, advertising agencies, change, dealers, direct marketing, Internet, local programs, media effectiveness, media selection, roles, trends, WWW (World Wide Web), marketing communication, and agri-marketing
- Notes:
- Second article in a three-part series about the changing dynamics of agricultural marketing communications.
