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How message monies are shifting

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David C. (main author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, change, dealers, direct marketing, Internet, local programs, media effectiveness, media selection, roles, trends, WWW (World Wide Web), marketing communication, agri-marketing
Notes:
Second article in a three-part series about the changing dynamics of agricultural marketing communications.