-     Collection:
 
  -     Agricultural Communications Documentation Center (ACDC)
 
    -     Contributers:
 
  -     Gardner, Den (author)
 
    -     Format:
 
  -     Journal article
 
    -     Publication Date:
 
  -     2004-11
 
    -     Published:
 
  -     USA
 
    -     Location:
 
  -     Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21796
 
    -     Journal Title:
 
  -     Agri Marketing
 
    -     Journal Title Details:
 
  -     42(9) : 12-13
 
    -     Subject Term:
 
  -     campaign planning, campaigns, chemicals, event planning, horticulture, pest management, pesticides, public relations, marketing communication, and agri-marketing