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It's all about the brand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Burns, Joseph (main author)
Format:
Journal article
Publication Date:
2003-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agribusiness, appeals (message), attitudes, farmer attitudes, farmers, image, marketing communication, agri-marketing