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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Erickson, Kathleen (author)
Format:
Journal article
Publication Date:
2005-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
Journal Title:
Agri Marketing
Journal Title Details:
43(6) : 42
Subject Term:
agribusiness , face-to-face communication , interpersonal communication , oral communication , teleconference , trends , marketing methods , marketing communication , and agri-marketing
Notes:
Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.