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Marketing into chaos

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ishmael, Wes (main author)
Format:
Journal article
Publication Date:
2005-09
URL:
http://www.agrimarketing.com/show_story.php?id=34882
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146
Subject Term:
agribusiness, attitudes, change, cooperation, farmer attitudes, farmers, information systems, livestock, marketing communication, agri-marketing, identification systems
Notes:
"Manufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling."