- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2005
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21868
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(1) : 51
- Subject Term:
- campaign planning, campaigns, Canada, change, decision making, farmer attitudes, farmers, public relations, seeds, marketing communication, and agri-marketing
