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High performance marketing: ethanol moves to the forefront of racing industry

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gardner, Den (main author)
Format:
Journal article
Publication Date:
2004-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaigns, commodity promotion, corn, energy, event planning, marketing communication, agri-marketing
Notes:
Describes efforts to promote ethanol through the use of an ethanol-powered racing car.