High performance marketing: ethanol moves to the forefront of racing industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 44-45
    Subject Term:
    campaigns, commodity promotion, corn, energy, event planning, marketing communication, and agri-marketing
    Notes:
    Describes efforts to promote ethanol through the use of an ethanol-powered racing car.

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