« Previous | of | Next »

PR takes the sting out of a nasty little problem

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gardner, Den (main author)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication planning, insecticides, pest management, pesticides, public relations, agri-marketing
Notes:
Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.