- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gardner, Den (author)
- Format:
- Journal article
- Publication Date:
- 2004-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 42(4) : 24, 26
- Subject Term:
- campaign planning, campaigns, communication planning, insecticides, pest management, pesticides, public relations, and agri-marketing
- Notes:
- Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.
