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What agri-marketers want

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kronberg, Gene (main author), Degnan, Annette (author), Truesdell, T.C. (author), Egan, Michele (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, agri-marketers, agribusiness, communicator effectiveness, cooperation, cooperative programs, information services, marketing communication, agri-marketing
Notes:
Four agri-marketers describe expections of their marketing communications agencies.