« Previous | of | Next »

The buzz on buzz

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Kathleen (main author)
Format:
Journal article
Publication Date:
2006-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, marketing, promotion, marketing methods, agri-marketing, word-of-mouth marketing
Notes:
Words of caution about word-of-mouth agricultural marketing strategies.