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Tailoring your value bundle

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alexander, Corinne (main author), Foley, Daniel (author), Wilson, Christine (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, buyer behavior, buying behavior, dealers, farmers, sales methods, selling, marketing communication, agri-marketing