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Insights for marketers going direct

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schimek, Rosemary (main author), Kaufmann, Hylon (author), Bergeson, Jim W. (author), Bartelson, Jim (author)
Format:
Journal article
Publication Date:
2012-11
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, audience analysis, audience research, buyer behavior, buying behavior, campaign planning, databases, decision making, direct mail, direct marketing, farmers, information management, information systems, Internet, marketing, online services, marketing communication, agri-marketing