Insights for marketers going direct
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schimek, Rosemary (author), Kaufmann, Hylon (author), Bergeson, Jim W. (author), and Bartelson, Jim (author)
- Format:
- Journal article
- Publication Date:
- 2012-11
- URL:
- http://www.agrimarketing.com
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00354
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 50(9) : 47-50
- Subject Term:
- agribusiness, audience analysis, audience research, buyer behavior, buying behavior, campaign planning, databases, decision making, direct mail, direct marketing, farmers, information management, information systems, Internet, marketing, online services, marketing communication, and agri-marketing
