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Marketing to the channel: suppliers recognize who "owns" key relationships

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Grooms, Lynn (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advisory services, farmers, information sources, marketing, retail promotion, marketing communication, agri-marketing, relationship marketing