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Bringing SmartStax to market

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2010-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, agribusiness, campaign planning, campaigns, corn, crops, marketing techniques, pest management, marketing communication, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.