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Barking up the right tree: Merial partners with Animal Planet to spread product message to pet owners

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gardner, Den (main author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal health, campaigns, cooperation, displays, public relations, shows, marketing communication, companion animals, agri-marketing