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The opportunity is in the brand

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Burns, Joseph (main author / Osborn and Barr Communications, St. Louis, Missouri)
Format:
Journal article
Publication Date:
2003-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, image, perception, sales methods, selling, agri-marketing