Subject Term: agri-marketing / Journal Title: Agri Marketing

Start Over Subject Term agri-marketing Journal Title Agri Marketing

1. Nearly invisible ag sales revolution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David (author)
Format:: Commentary
Publication Date:: 2020-09
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11954
Journal Title:: Agri Marketing
Journal Title Details:: 58(7) : 38
Notes:: Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.

2. How message monies are shifting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

3. Building long-term relationships with specialty crop producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alexander, Corinne (author)
Format:: Journal article
Publication Date:: 2004-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21802
Journal Title:: Agri Marketing
Journal Title Details:: 42(9) : 50-51

4. Tailoring your value bundle

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
Format:: Journal article
Publication Date:: 2004-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20419
Journal Title:: Agri Marketing
Journal Title Details:: 42(3) : 70-71

5. Growers' voice in the boardroom

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allin, Maurice (author / Quarry Integrated Communications)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28549
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 37
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

6. Capturing a piece of the rural lifestyle pie

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb (author)
Format:: Journal article
Publication Date:: 2005-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22345
Journal Title:: Agri Marketing
Journal Title Details:: 43(5) : 40, 42

7. Stores on wheels: a marketing "hole-in-one"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2005
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21863
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 22-24
Notes:: Describes a stores-on-wheels concept for marketing products to golf courses.

8. Marketing to dairy producers: updates from marketers, agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Jon (author), Unterweger, Brittany (author), Huyser, Chad (author), and Kruse, Lyle (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29941
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 44-46

9. Agency update: finding the right size

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20487
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 40, 42
Notes:: Perspectives of the capabilities of small agricultural advertising agencies.

10. Border crossing: is there a difference between marketing to U.S. vs. Canadian producers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21865
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 40-44

11. Creating innovative service strategies for profit

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aubrey, Sarah Potter (author)
Format:: Journal article
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26497
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 49
Notes:: Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"

12. People power: begin with behaviors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bannon, Joe (author)
Format:: Commentary
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06163
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 51

13. 2019 agribusiness job growth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barefoot, Mary (author / AgCareers.com)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10275
Journal Title:: Agri Marketing
Journal Title Details:: 57(1) : 14
Notes:: via journal

14. Standing out in the crowd

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behringer, Sally (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 28, 30, 32

15. Market research roundup

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bennewies, Gary (author), Johnson, Jan (author), Claussen, Ron (author), Wilson, Steve (author), Finegan, John (author), Gross, Joe (author), and Jasper, Bob (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28359
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 52-55
Notes:: Posted at www.agrimarketing.com

16. What do you want to do?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Besley, Alison (author)
Format:: Article
Publication Date:: 2007-10
Published:: USA: Henderson Communications, Chesterfield, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26500
Journal Title:: Agri Marketing
Notes:: Pages 6-7 in a special supplement, Agribusiness Employer Guide., Sponsored supplement profiles 17 agribusiness organizations and offers advice for aspiring professionals in the field.

17. Targeting display advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bishop, Stephanie (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29597
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 44-45
Notes:: Posted at http://www.agrimarketing.com, Features a "Farmers' Forecast" web site from Monsanto.

18. Steer clear of the pitfalls that sabotage research projects

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Cari (author) and Rogers, Dick (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24369
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 52-53

19. Repeating a good ad pays off

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Carrie (author / Readex Research)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36109
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 36

20. Marketing to the rural lifestylers: updates from marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 37-38, 40, 40-42

21. The opportunity is in the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author / Osborn and Barr Communications, St. Louis, Missouri)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18291
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 50

22. It's all about the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17456
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 20-21

23. Gibbs & Soell turns 40

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camden, Ann (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30170
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 40-41
Notes:: Describes "an independent global public relations firm with roots firmly planted in agricultural soil."

24. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 19-22
Notes:: Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

25. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
Journal Title:: Agri Marketing
Journal Title Details:: 58(619) : 19-22
Notes:: "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

26. Emotion and the customer journey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Castro, Luciano (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
Journal Title:: Agri Marketing
Journal Title Details:: 58(2) : 17
Notes:: Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

27. E-markets creating Internet efficiency

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavey, Scott (author)
Format:: Journal article
Publication Date:: 2002-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15396
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 70

28. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Claussen, Ron (author), Blades, Curt (author), Oulton, Mark (author), and Seiter, Michael (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36466
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 60-62

29. Updates from market researchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Claussen, Ron (author), Marks, Steven (author), and Johnson, Jan (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01552
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 55-56

30. Market research plays prized role in competitive market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19072
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 40-41

31. Direct's new landscape

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Comella, Patsy (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06691
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 33

32. Agricultural Retailers Association: representing crop input retailers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coppock, Daren (author)
Format:: Commentary
Publication Date:: 2011-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37258
Journal Title:: Agri Marketing
Journal Title Details:: 49(6) : 58

33. What's new in the agency business?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 23-24, 26, 28

34. Offering value to the customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeMers, Mary Streett (author), Findley, Kim (author), and Scholz, Christy (author)
Format:: Journal article
Publication Date:: 2015-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06136
Journal Title:: Agri Marketing
Journal Title Details:: 53(5) : 24-25
Notes:: Focus on premiums and incentives.

35. New thinking in ag finance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Diehl, Scott (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29599
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 50
Notes:: Posted at http://www.agrimarketing.com

36. How marketing has changed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Dave (author) and Funk, Tom (author)
Format:: Journal article
Publication Date:: 2012-10
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00690
Journal Title:: Agri Marketing
Journal Title Details:: 50(8) : 106, 108, 110
Notes:: Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

37. Leading the armed and stinky

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author / Purdue University)
Format:: Journal article
Publication Date:: 2006-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23932
Journal Title:: Agri Marketing
Journal Title Details:: 44(3) : 35
Notes:: On leadership in agricultural sales management.

38. How do you stack up?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37189
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 62

39. Persuading buyers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06380
Journal Title:: Agri Marketing
Journal Title Details:: 53(6) : 39

40. Sales strategy and planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37181
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 47

41. Sales' role in the buying process

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author), Downey, David (author), Jackson, Mike (author), and Downey, Laura (author)
Format:: Journal article
Publication Date:: 2012-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00253
Journal Title:: Agri Marketing
Journal Title Details:: 50(3) : 63

42. Selling to key customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2004-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20710
Journal Title:: Agri Marketing
Journal Title Details:: 42(5) : 38-39

43. Service calls: the value of non-selling activity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25663
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 52
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44520

44. The core of professional selling

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author), Downey, David (author), Jackson, Mike (author), and Downey, Laura (author)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00018
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 36

45. The cost of making a sales call

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2010-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30483
Journal Title:: Agri Marketing
Journal Title Details:: 48(6) : 14

46. What is professional selling?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36695
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 31

47. Selling large farmers: it's darned hard work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author / Purdue University)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28545
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 23
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

48. Bridging the gap between marketing and sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23093
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 36-37

49. It's all about (perceived) value

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author)
Format:: Journal article
Publication Date:: 2006-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24632
Journal Title:: Agri Marketing
Journal Title Details:: 44(6) : 14

50. Managing your second season

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author) and Downey, W. Scott (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25808
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 16
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45180

51. Precision selling

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author)
Format:: Journal article
Publication Date:: 2006-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24228
Journal Title:: Agri Marketing
Journal Title Details:: 44(4) : 18

52. Large farmers: a different segment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. Scott (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28361
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 61
Notes:: Posted at http://www.agrimarketing.com

53. Precision selling and the golden rule

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. Scott (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24360
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 21

54. Cabela's: targeting the rural lifestylers nets growth since 1961

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Draper, David (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25662
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 40-41
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44517

55. Corporate brands and cold dark matter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Drummond, Glen (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16979
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 46

56. Optimizing agency relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ellis, Menno (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25813
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 42
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45211

57. Extending your marketing reach through peer influence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25809
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 24
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45191

58. It's a brave, new (socially networked) world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26489
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 14
Notes:: Emphasizes role and value of word-of-mouth methods in agricultural marketing.

59. The buzz on buzz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2006-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
Journal Title:: Agri Marketing
Journal Title Details:: 44(2) : 14
Notes:: Words of caution about word-of-mouth agricultural marketing strategies.

60. The history of word of mouth marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2005-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
Journal Title:: Agri Marketing
Journal Title Details:: 43(6) : 42
Notes:: Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

61. The tangible presence of virtual agribusiness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21498
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 20, 22

62. Get your customers talking

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 23

63. The fascinating rural market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Franklin, Cleo (author), Larson, Angela Kay (author), Wainwright, Keith (author), and Hunnicutt, Chip (author)
Format:: Commentary
Publication Date:: 2014-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02362
Journal Title:: Agri Marketing
Journal Title Details:: 52(2) : 28, 30-31

64. Serving multiple market segments effectively

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fulton, Joan (author)
Format:: Journal article
Publication Date:: 2004-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21165
Journal Title:: Agri Marketing
Journal Title Details:: 42(6) : 34, 36

65. Setting a high bar for farm shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gamble, Chuck (author)
Format:: Journal article
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06384
Journal Title:: Agri Marketing
Journal Title Details:: 53(6) : 58

66. BASF hits hole-in-one with superintendents' golf tournament

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21796
Journal Title:: Agri Marketing
Journal Title Details:: 42(9) : 12-13

67. Barking up the right tree: Merial partners with Animal Planet to spread product message to pet owners

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18730
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 42-43

68. Ethanol campaign fuels interest in Nebraskans' use of alternative fuel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16978
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 42-43

69. High performance marketing: ethanol moves to the forefront of racing industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
Journal Title:: Agri Marketing
Journal Title Details:: 42(2) : 44-45
Notes:: Describes efforts to promote ethanol through the use of an ethanol-powered racing car.

70. PR takes the sting out of a nasty little problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 24, 26
Notes:: Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.

71. Pioneer at head of its class in reaching teachers with biotechnology messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18731
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 12, 14

72. Serving this important consumer: focus on marketing to the rural lifestyler

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorsuch, Steve (author), Thomson, Craig (author), McCawley, Michele (author), and Quinn, Erwin (author)
Format:: Journal article
Publication Date:: 2008-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27300
Journal Title:: Agri Marketing
Journal Title Details:: 46(2) : 19-20, 22
Notes:: Posted at www.agrimarketing.com

73. Working with agencies update

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Graham, Ben (author), Young, Jeff (author), Tessmann, Marcy (author), Charpentier, Tina (author), Steever, Sara (author), Jacobsen, Marie (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2018-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09556
Journal Title:: Agri Marketing
Journal Title Details:: 56(4) : 22, 24, 26, 28

74. Agri-marketers to profit from commercial producer survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allan (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 52
Notes:: Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

75. Integrated marketing: the new "traditional" advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Mark (author)
Format:: Journal article
Publication Date:: 2006-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24137
Journal Title:: Agri Marketing
Journal Title Details:: 44(4) : 36

76. Marketing to the channel: suppliers recognize who "owns" key relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grooms, Lynn (author)
Format:: Journal article
Publication Date:: 2005-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23095
Journal Title:: Agri Marketing
Journal Title Details:: 43(7) : 40-42

77. Building success through service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunderson, Michael (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25678
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 13
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44767

78. Do farmers care about service quality?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunderson, Michael (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25463
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 18
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44179, Report of a survey among crop producers.

79. Behlen celebrates 75 years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37137
Journal Title:: Agri Marketing
Journal Title Details:: 49(7) : 24-25, 27

80. Case IH rethinks planters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 29-30, 32-33

81. Genuity Smartstax RIB Complete

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

82. Keep listening. Keep learning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2017-06
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08737
Journal Title:: Agri Marketing
Journal Title Details:: 55(5) : 42-47
Notes:: Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association's "Marketer of the Year."

83. Marketing to the rural lifestyler: update on this important market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36106
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 18

84. Success in a changing co-op system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00013
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 24-25

85. The story behind a new logo

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Henderson Communications, Chesterfield, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00890
Journal Title:: Agri Marketing
Journal Title Details:: 51(1) : 24-25, 27

86. Tomorrow's technology - today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37172
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 22-23, 25
Notes:: Introduction of a new line of John Deere farm equipment.

87. What's up with apps for agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01549
Journal Title:: Agri Marketing
Journal Title Details:: 51(4) : 52

88. The residential farmer market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Jason (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30489
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 34

89. Phil Johnson coaches clients and agency to successes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author / Agri Marketing Magazine)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25818
Journal Title:: Agri Marketing
Journal Title Details:: : 14-16, 18 in Special Supplement
Notes:: Features NAMA 2007 marketer of the year, Phil Johnson of Colle + McVoy, Minneapolis, Minnesota.

90. Changes make for opportunity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2011-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
Journal Title:: Agri Marketing
Journal Title Details:: 49(4) : 50, 52, 54, 56
Notes:: Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

91. Collaboration creates success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35732
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 40, 42, 44
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, 2010 New Product of the Year, SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

92. Farm Credit System on a roll

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30487
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 26-28

93. Innovation spells success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2008-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27652
Journal Title:: Agri Marketing
Journal Title Details:: 46(3) : 30-31, 33
Notes:: Posted at www.agrimarketingdigital.com?i=01-Apr-2008

94. Product innovation drives this company's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 54-55, 57
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

95. Rabobank: taking the country by storm

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25664
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 42-45
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44518

96. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

97. Success in the land of giants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35730
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 32-34
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Features 2010 Product of the Year, AgriGold's GIANTS technology for corn growers.

98. The Monsanto miracle: innovation nets big results

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2006-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24754
Journal Title:: Agri Marketing
Journal Title Details:: 44(7) : 48-50

99. The right place at the right time: Van Eck's MOO

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2008-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27303
Journal Title:: Agri Marketing
Journal Title Details:: 46(2) : 32-33, 35
Notes:: Posted at www.agrimarketing.com

100. What's in a title?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25471
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 4
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44204

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