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Integrated marketing: the new "traditional" advertising?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Green, Mark (main author)
Format:
Journal article
Publication Date:
2006-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, campaigns, Internet, marketing, media selection, trends, information technology, marketing communication, agri-marketing