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Creating innovative service strategies for profit

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aubrey, Sarah Potter (main author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, sales, sales methods, selling, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"