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It's all about (perceived) value

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Downey, W. David (main author)
Format:
Journal article
Publication Date:
2006-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, buyer behavior, buying behavior, farmer attitudes, farmers, perception, persuasion, sales, selling, marketing communication, agri-marketing