Emotion and the customer journey

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Subject Term:
    buying behavior, decision making, farmers, marketing communication, agri-marketing, relationship marketing, trust, emotion, relationships, and relationship management
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

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