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Offering value to the customer

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
DeMers, Mary Streett (main author), Findley, Kim (author), Scholz, Christy (author)
Format:
Journal article
Publication Date:
2015-06
URL:
http://www.agrimarketing.com
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
awards, incentives, promotion, sales promotion, travel, marketing communication, agri-marketing, clothing
Notes:
Focus on premiums and incentives.