- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Erickson, Kathleen (author)
- Format:
- Advertisement
- Publication Date:
- 2007-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26489
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(8) : 14
- Subject Term:
- agribusiness, crops, interpersonal communication, media effectiveness, roles, marketing communication, agri-marketing, and word-of-mouth marketing
- Notes:
- Emphasizes role and value of word-of-mouth methods in agricultural marketing.
