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It's a brave, new (socially networked) world

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Kathleen (main author)
Format:
Advertisement
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agribusiness, crops, interpersonal communication, media effectiveness, roles, marketing communication, agri-marketing, word-of-mouth marketing
Notes:
Emphasizes role and value of word-of-mouth methods in agricultural marketing.