Search

    Search Constraints

    Start Over You searched for: Format Book chapter Remove constraint Format: Book chapter Subject Term marketing communication Remove constraint Subject Term: marketing communication

    Search Results

    1. A review of the trust situation in agri-food chain relationships in the Asia-Pacific with a focus on the Philippines and Australia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    2. Best practice in relationship management: recommendations for farmers, processors and retailers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    3. Branding through cultural grounding: the keepin' it REAL curriculum

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    4. Building brands with competitive analysis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    5. Cadbury's salmonella scare: good or bad crisis management?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    6. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    7. Communicating before a crisis: an exploration of bolstering, CSR (corporate social responsibility) and inoculation practices

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    8. Communication of ethical activities going beyond organic standards in European organic enterprises

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    9. Considerably more than vegetables, a lot less than community: the dilemma of consumer supported agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    10. Controversies in managing competencies: the case of development and launching new functional food products

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    11. Convenience, enjoyment and health: parallels between marketing human and pet foods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    12. Crisis communication, complexity and the cartoon affair: a case study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    13. Determinants of sustainable agri-food relationships in Europe

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    14. Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    15. Does the use of ICT [information and communication technologies] improve the productivity of SMEs [small- and medium-sized enterprises] in East Africa? The case of Kenya and Tanzania

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    16. E-agriculture development in South Africa: opportunities, challenges and prospects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    17. Eco-labeling and strategic rivalry in export markets

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    18. Eco-labeling and strategic rivalry in export markets

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    19. Economic analysis of eco-labeling: the case of labeled organic rice in Thailand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    20. Enhancing the integration of agri-food chains: challenges for UK malting barley

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    21. From transactions to relationships: the case of the Irish beef chain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    22. Guanxi and contracts in Chinese vegetable supply chains: an empirical investigation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    23. Help: a European public health brand in the making?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    24. How buyer-supplier relationships can create value: the case of the Australian wine industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    25. ICTs, enterprise and development

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    26. Influence of the halal certification on food product advertisements in Malaysia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    27. Inter-organizational relationships as determinants for competitiveness in the agri-food sector: the Spanish wheat-to-bread chain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    28. Inter-organizational relationships in the U.S. agri-food system: the role of agricultural cooperatives

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    29. Invisible fat: the aesthetics of food and the body

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    30. Is fresh milk powdered milk? The controversy over packaged milk in Vietnam

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    31. Is there a real health versus tast or price controversy in food marketing? The case of functional foods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    32. Linking learners: livestock marketing chain development in Kenya

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    33. Markets to support sustainable food production: potentials and challenges of alternative provisioning

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    34. Organic versus conventional farming: a marketing survey on wine production

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    35. Performance-based labeling

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    36. Product placement in the 21st century

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    37. Profitable agricultural advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    38. Reviewing relationship sustainability in the case of the German wheat-to-bread chain

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    39. Shaping the "authentic": marketing ethnic foods to consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    40. Strategic communication as persuasive and constitutive storytelling

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    41. Targeting Hispanics/Latinos beyond locality: food, social networks and nostalgia in online shopping

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    42. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    43. The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    44. The global meat autocracy: an issue of social injustice: cartelization of the global meat industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    45. The labels in agriculture, their impact on trade and the scope for international policy action

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>

    46. Voluntary environmental and social labels in the food sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>