The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parker, Melina (author) and Byrom, John (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29854
    Subject Term:
    Australia, buyer behavior, conflict, distribution, marketing, marketing techniques, sales methods, selling, food industry, marketing communication, concentration, relationship marketing, and value chains
    Notes:
    Pages 293-309 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

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