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Organic versus conventional farming: a marketing survey on wine production

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cisilino, Federica (main author), Cesaro, Luca (author)
Format:
Book chapter
Publication Date:
2009
Published:
Ital y
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, attitudes, farmer attitudes, farmers, farming methods, Italy, knowledge level, labeling, marketing, promotion, organic, marketing communication, Innovation, drinks, brands, branding, events
Notes:
Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.