- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pesi, Uli (author)
- Format:
- Book chapter
- Publication Date:
- 2007
- Published:
- International: Nottingham University Press, Nottingham, United Kingdom.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25758
- Subject Term:
- appeals (message), consumption, food, gender, marketing, social change, social factors, trends, marketing communication, companion animals, globalization, and local
- Notes:
- Pages 411-416, Describes socio-cultural macro-trends and food trends.