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Convenience, enjoyment and health: parallels between marketing human and pet foods

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pesi, Uli (main author)
Format:
Book chapter
Publication Date:
2007
Published:
International: Nottingham University Press, Nottingham, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), consumption, food, gender, marketing, social change, social factors, trends, marketing communication, companion animals, globalization, local
Notes:
Pages 411-416, Describes socio-cultural macro-trends and food trends.