- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leat, Philip (author) and Revoredo-Giha, Cesar (author)
- Format:
- Book chapter
- Publication Date:
- 2010
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36032
- Subject Term:
- conflict, cooperation, cooperative programs, drink, food, sustainability, UK, food industry, marketing communication, trust, and credibility (source)
- Notes:
- Pages 135-149 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.