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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Subject Term:
appeals (message) , audience analysis , audience research , campaign planning , campaigns , communication methods , communication planning , drink , health education , health information , media selection , message content , social marketing , tobacco , health , marketing communication , brands , branding , and viral
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
