Profitable agricultural advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
- Format:
- Book chapter
- Publication Date:
- 1959
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
- Subject Term:
- advertising, advertising agencies, campaigns, commodity promotion, evaluation, persuasion, promotion, readership, roles, writing skills, marketing communication, and case histories
- Notes:
- In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355
