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Influence of the halal certification on food product advertisements in Malaysia

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hassan, Siti Hasnah (main author), Dann, Stephen (author), Kamal, K.A.M. (author), De Run, Ernest Cyril (author)
Format:
Book chapter
Publication Date:
2009
Published:
Malaysia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, food, labeling, Malaysia, marketing, religion, marketing communication, brands
Notes:
Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.