AGRICOLA IND 92017545; Presented at the VIII World Congress of IAALD, May, 1990, Budapest, Hungary, The mid-term review of the Fifth Malaysia Plan (1986-1990) has stated that emphasis will be placed on accelerating transfer fo technology to small holders to improve their productivity and efficiency. Technology transfer can be achieved through publications, newspapers, radio and television networks and interpersonal methods as exemplified by the Agricultural Information Dissemination Programme launched in 1983 by the Ministry of Agriculture which has contributed to increased farmers' awareness of new agricultural technologies. Communication through the printed media can be tailored to specific clientele needs if their demography, psychological response, literacy and real information demands are understood. The advent of information technology has benefited Malaysia in the transfer of technology by reducing costs in terms of time. This is seem in the rapidity with which information can be mass produced for dissemination by using desktop publishing which further allows information transfer though the printed media to be expedited, thus bringing to the farmers new information quickly. This approach to publication is not only more cost effective, but faster.
Awang, A.R. (author / Department of Agricultural Education and Studies, Iowa State University, Ames, IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07941
Notes:
abstracted from Ph.D. thesis, 1992; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 115
