Targeting Hispanics/Latinos beyond locality: food, social networks and nostalgia in online shopping

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fonseca, Vanessa (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29804
    Subject Term:
    buyer behavior, buying behavior, face-to-face communication, food, Internet, interpersonal communication, Latin America, online services, promotion, food industry, e-commerce, marketing communication, ethnic factors, and globalization
    Notes:
    Pages 163-179 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

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