Crisis communication, complexity and the cartoon affair: a case study

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frandsen, Finn (author) and Johansen, Winni (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Denmark: Wiley-Blackwell, Chichester, UK.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
    Subject Term:
    case studies, commercial organizations, crisis communication, dairy, Denmark, message content, public relations, religion, risk communication, food industry, marketing communication, bias, and stakeholders
    Notes:
    Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.

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