Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
    Subject Term:
    appeals (message), audience analysis, audience research, campaign planning, campaigns, case studies, communication methods, education effects, health education, health information, history, message content, social marketing, youth, tobacco, health, marketing communication, brands, and branding
    Notes:
    Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

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