Help: a European public health brand in the making?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
    Subject Term:
    appeals (message), audience analysis, audience research, campaign planning, campaigns, communication methods, communication planning, education effects, Europe, health education, health information, media selection, message content, social marketing, tobacco, health, marketing communication, brands, branding, viral, and websites
    Notes:
    Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

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