How buyer-supplier relationships can create value: the case of the Australian wine industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batt, Peter J. (author) and Hobley, Lynlee (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36039
    Subject Term:
    conflict, cooperation, drink, food, marketing, wine, negotiation, food industry, marketing communication, trust, and credibility (source)
    Notes:
    Pages 220-234 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

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