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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Subject Term:
appeals (message) , audience analysis , audience research , campaign planning , campaigns , case studies , communication methods , health education , health information , message content , participation , social factors , social marketing , youth , pork , health , marketing communication , ethnic factors , brands , and branding
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
