Cadbury's salmonella scare: good or bad crisis management?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
    Subject Term:
    case studies, commercial organizations, crisis communication, food, food safety, image, information control, Ireland, marketing, risk communication, risk management, UK, food industry, marketing communication, issue management, diseases, brands, and branding
    Notes:
    Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

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