- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Christian (author), Batt, Peter J. (author), and Lu, Hualiang (author)
- Format:
- Book chapter
- Publication Date:
- 2010
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36038
- Subject Term:
- cooperation, cooperative programs, farmers, food, interpersonal communication, marketing, retail, retail promotion, food industry, marketing communication, trust, credibility (source), and food processing
- Notes:
- Pages 237-249 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.
