Product placement in the 21st century

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Book chapter
    Publication Date:
    2004
    URL:
    https://www.tandfonline.com/doi/abs/10.1300/J057v10n01_21?journalCode=wjpm20
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
    Subject Term:
    advertising, children, drink, ethical issues, films, food, information issues, mass media, product promotion, promotion, marketing communication, outlook, movies, awareness, critical analysis, product identification, opportunities, product placement, and subliminal advertising
    Notes:
    19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York. Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.

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