Shaping the "authentic": marketing ethnic foods to consumers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dressler-Hawke, Emma (author) and Mansvelt, Juliana (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29806
    Subject Term:
    audience analysis, audience research, food, marketing, New Zealand, promotion, marketing communication, ethnic factors, and food preparation
    Notes:
    Pages 288-311 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    Tools