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    2. GMOs generate few fears here: an in-depth look at understanding, attitudes and behaviors about food irradiation and genetically modified organisms by Iowans

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    4. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    5. Communicating sensitive scientific issues: the interplay between values, attitudes and euphemisms in communicating livestock slaughter

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    6. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

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    7. Naturally confused: consumers' perceptions of all-natural and organic pork products

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    8. Naturally confused: consumers' perceptions of all-natural and organic pork products

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    9. Trends in the United States: consumer attitudes & the supermarket, 1996

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    10. Food shopping and label use behavior among high school-aged adolescents

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    13. Local versus organic: a turn in consumer preferences and willingness-to-pay

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    14. Public perceptions of genetically modified food Americans know not what they eat

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    15. Consumer acceptance of food biotechnology willingness to buy genetically modified food products

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    16. The "Made in USA poultry label" and consumer choice in Ghana

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    18. Nearly invisible ag sales revolution

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    20. Better by the bunch : controversial campaign rings up sweet sales for California grapes

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    21. Lipsticks on the farm

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    25. Local selling as a driving force for increased on-farm biodiversity

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    26. Solving the communication puzzle between consumers and the beef industry: understanding consumer motivation when purchasing retail beef

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    27. Companies need to regain public trust, survey shows

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    28. Sheep meat consumers in Mexico: Understanding their perceptions, habits, preferences and market segments

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    30. European consumers' willingness to pay for U.S. beef in experimental auction markets

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    31. Buying behaviour of consumers for food products in an emerging economy

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    32. Communication about consumption:a family process perspective on‘green’ consumer practices

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    33. Retailing in rural Nebraska: buying locally and electronically

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    35. Farmers prevailing perception profiles regarding GM crops: a classification proposal

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    38. Consumer knowledge of foodborne microbial hazards and food-handling practices

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    39. Agroecology and the emergence of a post covid-19 agriculture

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    41. We need to know more about the individual decision-making processes to be effective

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    42. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    43. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    44. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    45. Changing attitudes is growing challenge to the most capable of communicators

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    46. Communications and attitude studies offer helpful ideas for your planning

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    47. Consumer attitude studies are helpful in planning communications, but use caution

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    48. Crying towel is not the flag to wave to win consumer attention and improved prices

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    49. Develop your message very carefully after you determine your audience

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    50. Don't overlook the rapidly growing racial and ethnic groups in your market planning

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    51. For best results, define carefully what reaction you expect from your audience

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    52. Gain in urban control over legislative bodies spotlights need for increased understanding

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    53. It's risky to put too much faith in any one theory of how human beings behave

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    54. Know your target and aim for it; don't direct messages to the wrong audiences

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    55. New ideas about how people behave pose a challenge in planning communications

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    56. People must be told more effectively how dairy products fit in weight control

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    57. Physical fitness program offers dairymen some positive approaches to sell more milk

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    58. Positive approaches may help immunize against unfavorable changes in attitudes

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    59. Problem --solving usually begins with a very big measure of confidence

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    60. Public relations programs are effective when built on truth and competence

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    61. Should agriculture be proud of food's declining share of consumer spending?

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    62. Standards by which people judge ideas determine communication effectiveness

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    63. Substitute products are a serious threat which milk producers must face right now

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    64. Telling agriculture's story involves more than shouting "food is a bargain"

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    65. The customer may not always be right, but it pays to know what he really thinks

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    66. The dairy industry should promote better reporting of milk consumption and sales

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    67. The time has come to face honestly and bluntly the approaching "fat problem"

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    68. Those fads that bloom in the spring are tempting but not worthy of dairy support

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    69. We may be letting our problems blind us to opportunities for building dairy food sales

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    72. American Farm Bureau Federation: farmers again rank high with American consumers

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    73. Examining consumer expectations of agriculture: 2002 food and farming study

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    76. Pollution, pesticides and cancer misconceptions

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    77. Rhetorical analysis of resistance to environmentalism as enactment of morality play between social and ecological well-being

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    78. Nutrition, education and promotion and its effects on health

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    83. Changes in meat and poultry nutrition labeling regulations : implications for nutrition educators

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    84. Perceptions of genetically modified and organic foods and processes

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    86. Consumer response to integrated pest management and certification

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    87. The future relationship between the media, the food industry and the consumer

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    89. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

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    92. A test of differences in food demand among European consumers: a dynamic approach

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    95. Awareness and preference for functional foods: the perspective of older Italian consumers

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    96. Digital marketplace and FinTech to Support Agriculture Sustainability

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    97. Risk communication, value judgments, and the public-policy maker relationship in a climate of public sensitivity toward animals: revisiting Britain's foot and mouth crisis

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    100. Consumers' response to the 2006 foodborne illness outbreak linked to spinach

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