- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aneja, R.K. (author)
- Format:
- Journal article
- Publication Date:
- 1992-05-30
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27164
- Journal Title:
- Economic and Political Weekly
- Journal Title Details:
- Vol. 27, Issue 22, pp. M75-M79
- Subject Term:
- advertising, consumers, marketing, media, media influence, media use, promotion, and rural communities
