Ask yourself - what do you expect people to do as a result of your P.R. program?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1962-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    2(6) : 1-4
    Subject Term:
    attitudes, commodity promotion, communication planning, consumer attitudes, consumers, dairy, homemakers, message content, public relations, and milk

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