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Better by the bunch : controversial campaign rings up sweet sales for California grapes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
AgriMarketing staff (author)
Format:
Journal article
Publication Date:
1994-04
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07691
Journal Title:
Agri Marketing
Journal Title Details:
32 (4) : 66
Subject Term:
buying behavior
,
campaigns
,
consumers
,
marketing techniques
, and
product promotion
Notes:
James F. Evans Collection
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