- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, John C. (author)
- Format:
- Journal article
- Publication Date:
- 1963-04
- URL:
- http://web.b.ebscohost.com.proxy2.library.illinois.edu/ehost/pdfviewer/pdfviewer?vid=1&sid=b562f942-d408-4085-95c0-1138b63b8532%40sessionmgr101
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09353
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 27(2) : 17-22
- Subject Term:
- advertising, consumers, distribution, Europe, food, management, marketing, markets (selling), public attitudes, food industry, marketing communication, agricultural, competition, services, industry, grocery stores, retailers, and efficiency
