« Previous | of | Next »

Public relations programs are effective when built on truth and competence

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
Journal article
Publication Date:
1963-10
Published:
USA: American Dairy Association, Chicago, Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140
Subject Term:
commodity promotion, communication effectiveness, communication planning, communicators, consumers, dairy, ethical issues, information needs, public relations, roles, milk