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    Start Over Subject Term food Subject Term advertising Subject Term consumers

    1. Readership of free community papers as a source of advertising information: a uses and gratifications perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tsao, James C. (author) and Sibley, Stanley D. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05874
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    81(4) : 766-787

    4. Consumer marketing information survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burgess, C. (author)
    Format:
    Research summary
    Publication Date:
    1958-07
    Published:
    USA: Extension Service Circular 518, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08368
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1957
    Notes:
    Page 64-65 in Review of Extension Research, January through December 1957. Survey for Agricultural Extension, University of California, Berkeley. 1957. 8 pages.

    5. Sources of information used and kinds of help desired in planning and purchasing food for selected families in Lorain County, Ohio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simonds, L.A. (author)
    Format:
    Thesis summary
    Publication Date:
    1959-07-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08378
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1958
    Notes:
    Pages 73-74 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree, Ohio State University, Columbus. 1958. 69 pages.

    6. Factors influencing consumers' attitudes toward organic agricultural products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranjbarshamsi, Hamide (author), Najafabadi, Maryam Omidi (author), and Hosseini, S.J.F. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08720
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    17(2-3) : 110-119

    10. Newspaper advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author) and Boehm, William T. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
    Journal Title:
    National Food Review
    Journal Title Details:
    8(1) : 16-19
    Notes:
    4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

    12. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    13. Package graphics and consumer product beliefs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bone, Paula Fitzgerald (author) and France, Karen Russo (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11579
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    15(3) : 467-489
    Notes:
    24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.

    14. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."

    15. Retailers have options with promotions, marketers say

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-12-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12022
    Journal Title:
    Packer
    Notes:
    Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.

    18. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    19. Food isn't bought for nutrition, Senate told

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1969-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26807
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 2, 8
    Notes:
    Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."

    20. Food advertising in the age of obesity - content analysis of food advertising on general market and African American television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Vani R. (author) and Kelly, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27371
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    37(4) : 191-196

    21. Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Onyango, Benjamin (author), Puduri, Venkata (author), Kumaraswamy, Anicham (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27423
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf

    22. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    23. Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27429
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jf_cn.pdf

    24. Quality of agricultural produce: consumer preferences and perceptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), and Liptak, Clare (author)
    Format:
    Report
    Publication Date:
    1997-02
    Published:
    USA: Department of Agricultural Economics and Marketing, Cook College, Rutgers University, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27641
    Notes:
    New Jersey Agricultural Experiment Station P-02137-1-97. 42 pages.

    25. The influence of socio-economic characteristics of food advertisement usage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author) and Italia, John (author)
    Format:
    Report
    Publication Date:
    1999
    Published:
    USA: Department of Agricultural, Food and Resource Economics, Cook College, Rutgers University, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27642
    Notes:
    New Jersey Agricultural Experiment Station P-02137-2-99. 23 pages.

    26. Country of origin labeling of fresh produce: a consumer preference analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Onyango, Benjamin (author), and Puduri, Venkata (author)
    Format:
    Report
    Publication Date:
    2006-06
    Published:
    USA: Department of Agricultural, Food and Resource Economics, Cook College, Rutgers University, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27644
    Notes:
    New Jersey Agricultural Experiment Station P-02145-2-06. 21 pages.

    27. Health and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    European Commission
    Format:
    Report
    Publication Date:
    2006-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27802
    Journal Title:
    Eurobarometer
    Notes:
    Posted online at http://ec.europa.eu/public_opinion/archives/ebs/ebs_246/en.pdf, via online access, 166 pp.

    30. Influence of the halal certification on food product advertisements in Malaysia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Malaysia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
    Notes:
    Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    31. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author) and Pierre, Chandon (author)
    Format:
    Journal Article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    34(3) : 301-314

    33. Testing of communication tools on ethical values with focus groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zanoli, R. (author) and Naspetti, S. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30425
    Notes:
    Pages 406-411 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

    38. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katherine M. (author)
    Format:
    Dissertation
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35970
    Notes:
    Presented in partial fulfillment of requirements for the degree of Doctor of Philosophy, University of Florida. 162 pages.

    39. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36474
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97

    40. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mueller, Barbara (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36485
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    26(4) : 561-564

    44. Communicating ethical arguments to organic consumers: a study across five European countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Naspetti, Simona (author) and Zanoli, Raffaele (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00085
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 253-273

    45. Our products are safe (don't tell anyone!). Why don't supermarkets advertise their private food safety standards?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Russo, Carlo (author), Perito, Maria Angela (author), and Di Fonzo, Antonella (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00246
    Notes:
    Paper presented at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

    46. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author) and Kim, Kihan (author)
    Format:
    Journal article
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    39(1) : 55-74