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Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Govindasamy, Ramu (main author), Onyango, Benjamin (author), Puduri, Venkata (author), Kumaraswamy, Anicham (author), Rutgers State University
Format:
Paper
Publication Date:
2006-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, buyer behavior, buying behavior, consumers, education effects, food, information seeking, readership, retail promotion, sales promotion
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf